It has become extremely demanding for one to come up with a business that will satisfy customer’s wants. It’s even more difficult for an underdog to attract massive media attention. We are living in an era where people regularly change their brand loyalty. For this reason, business owners have to come up with smart approaches that will ensure they crush their competitors and uphold market influence. Now imagine a company that is just three years old, and is giving Amazon a run for their money. We are talking about Fabletics, an online retailer that has taken a back its competitors and has taken the e-commerce sector by storm.
Founded by Kate Hudson, the company sells stylish women’s sportswear and accessories at reasonable prices. Hudson, an accomplished actress and businesswoman, has been in the forefront to ensure her company upsurges its influence in the market. The company has taken on a path that other e-commerce giants overlooked and has been flourishing and is making unprecedented profits. Recently, Fabletics has been making spirited efforts in a bid to infiltrate a territory that was once controlled by Amazon, and this should worry Jeff Bezos. What are they doing differently? Here are some things that make Fabletics stand out.
One of a kind business model
Fabletics has an innovative subscription services model that has been part of its success. The model enables clients to receive athletic apparels of their choice each month for a fee. What’s more, the model allows clients to get these workout apparels for half the price. Since its launch, the number subscribers have dramatically increased, and more people are joining. Additionally, the distinctive business model ensures profitability for the company and customer satisfaction.
‘Reverse showroom’ technique
This method allows customers to view products online and then visit a physical store to purchase them. The technique has been used before by other companies like Apple and Warby Parker, but none of them implemented it brilliantly like Fabletics. Experts and business enthusiasts thought the strategy would fail but Huston ignored naysayers and went ahead with its implementation. ‘Reverse showroom’ technique can be said to be the backbone of Fabletics success and its ever increasing profits. Fabletics also use data to ensure items found in their stores match the needs of the people in that region.
Quality and trendy products
Their business model not only ensures you get sportswear and accessories at an affordable price but also guarantees you get Trendy and of high-quality products. What’s more, the team at Fabletics will pick apparels for you if you ask them to. The good thing is they will ensure they pick a product that matches your taste and preference.
Also, Fabletics has a responsive customer service team that handles all clients’ complaints speedily. Online e-commerce companies like Amazon should watch out because Kate seems to be embracing marketing strategies that will crush them in the future. Evidently, Huston’s company has generously invested in a system that creates solid relationships and brand loyalty with customers.